VIVID DARKS Permanent Cream color Out of the dark and into bold, Vivid Color Achieve vibrant color on naturally dark hair with WELLA COLORCHARM VIVID DARKS. Our permanent dye lifts color up to 3-4 levels, no bleach needed, and helps combat damage with a built-in metal purifier. Add healthy-looking color to your new look as 5 nourishing lipids leave hair soft and smooth to the touch with seamlessly even tone from root to tip. Vegan and free of phthalates and parabens. Lifts up to 3-4 levels, no bleach needed. Helps combat damage with a built-in metal purifier. With 5 nourishing lipids for hair that is soft and smooth to the touch. Vegan* and free of phthalates and parabens. Use with 30vol Developer. Mix 1 part WELLA COLORCHARM VIVID DARKS hair color with 1 part WELLA COLORCHARM 30 volume cream developer. Apply to the hair using a bowl and brush. Develop for 30-40 minutes, then rinse, shampoo, and condition. NEW 30 Volume Cream Developer: Delivers an extra lift. Best used with WELLA COLORCHARM Permanent Gel, Liquid, and Vivid Darks hair color or Lighteners.