Our 21 NEW Wella colorcharm Demi-Permanent shades offer shiny, healthy-looking color with less damage*. With a wide palette of Blonde, Red, Violet and deep Brunette shades, we have every color needed to create the look you desire. Love your current color but want to make it shine? Our Clear shade adds eye-catching gloss to any color. *vs. permanent color Use Wella colorcharm Demi-Permanent Color to: Color or blend grays Add new richness or fashion tones to your existing color Tone highlights Gloss and add shine Refresh faded color Gentle to use after lightening, permanent wave or chemical relaxing services Quick color application—processes in 20 minutes or less Up to 24 washes