Rusk Puremix Activated Charcoal Purifying Shampoo PureMix Activated Charcoal Purifying Shampoo for All Hair types. Vitamins =E, B3, B5, B6, magnesium, absorbs oil and impurities. Rusk Puremix customized hair care for healthy looking hair. PureMix for care so pure, it feels more like a miracle. Its all about gorgeous, clean, healthy, glowing hair. Cleanses and purifies Absorbs excess oils and reduces impurities Optimizes moisture level Vegan Alcohol Free Vitamin enriched plus hair-specific ingredients Quinoa proteins for Color Protection and refined oats for strength Free of: Sulfates Parabéns Cruelty Gluten Artificial Colorants Silicones