VIVID Purifying, detoxifying shampoo. PureZero: SLS free formula that gently cleans the scalp and hair without overstimulating the sebaceous glands. Formulated for all hair types. USP (United States Pharmacopeia) water: this water is purified from any bacteria so that fewer preservatives are needed, which reduces the risk of allergic reactions. Purifying, removes build-up from styling products. Regulates the acidity of hair and scalp. Gives the hair a natural shine. Suitable as bodywash. Colour Retention Complex: protects colored hair against UV radiation and ‘shampoo washout’, resulting in a more lively and long-lasting color result. Can be used with cosmetic build-up, chemical hair treatments, swimmer’s hair and wigs.