In the past 15 years, there have been a few key products that became revolutionary in the beauty market. These product innovations provided shine, anti-frizz, smoothness, detangling, color protection, split end repair, and most recently protein treatments for hair. I.N.O. chemists have developed a revolutionary treatment that combines all of these best benefits…INSTANTLY! I.N.O. Instant Hair Repair Mask is a leave-in treatment that can be used both by professionals in salons, or at home. The best part is, the active ingredients that perform these benefits are all derived from natural sources. On the inside, I.N.O.’s cutting-edge scientific ingredient instantly strengthens and repairs hair, while also keeping your color from fading. On the outside, it gives you amazingly shiny, detangled, frizz-free, and soft hair. One product does it all: Strengthens hair from the inside out with new protein technology Adds shine, smoothness eliminates frizz Detangles Prevents color from fading Hair is easily damaged by many factors, including the environment, chemical treatments, and heat from styling tools. INO instant hair repair mask works from the inside of the hair where the bonds are located. Formula is a vegan hair protein treatment designed to strengthen and repair these bonds from the inside. On the outside restoring the cuticle is achieved through extreme moisturizing, adding to protection and pH balancing. The result is hair that is truly improved with a noticeable increase in shine, softness, and manageability.