Cellophanes are a semi-permanent colorant with a low-acid pH (2.8 - 3.3). This means the cuticle is kept tightly closed, allowing Cellophanes color molecules to deposit on the surface of the hair and build translucent, shiny layers of color around each strand that lasts up to 4 weeks. Colorizing gloss treatment Cellophanes is a “hair-friendly” color gloss Heightens the reflectivity of each strand Strengthens hair, preserves natural moisture balance and protects against UV Glossy, translucent color means stronger, healthier-looking hair Colors can be mixed to create custom shades Free of alcohol, ammonia and peroxide