ALTERNA Professional Caviar Anti-Aging DENSIFYING Shampoo helps to provide texture to fine, thinning, fragile hair as it cleanses. It also helps eliminate follicle-clogging impurities and excess product build-up, revealing healthier, thicker-looking hair. This formula is infused with our signature Caviar Extract and Red Clover Densifying Complex to give the appearance of fuller hair. Regimen is proven to provide significant improvements in hair texture, thickness and overall condition with regular use vs. untreated hair. Experience transformation after just one use! Inspired by the Science of Skincare for Hair, Caviar Anti-Aging is our first comprehensive line of hair care products that address intrinsic (natural aging process), chemical and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy and elasticity for more youthful-looking hair. Every product contains pure Caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. Luxurious rich in vitamins, minerals Omega fatty acids that help restore hair's lipid layer to its optimal state...the key to healthier, younger-looking hair. Benefits: Helps to provide texture to fine, thinning, fragile hair. Gently cleanses as it protects. Eliminates impurities and build-up.