Product Information Introduces Persuasion Architecture (PA) as the synthetic model that provides bus. with a proven context for rethinking customers retooling marketers in a rewired market. You will learn: why many marketers are unprepared for today¿s increasingly fragmented, in-control, always-on audience that makes pin-point relevance mandatory; How interactivity has changed the nature of marketing by extending its reach into the world of sales, design, merchandizing, customer relations; How PA allows bus. to create powerful, multi-channel persuasive systems that anticipate customer needs; How PA allows bus. to measure optimize the return on investment for every discreet piece of that persuasive system. Includes 80-minute video seminar CD. Product Identifiers Publisher Diane Publishing Company ISBN-10 1422391787 ISBN-13 9781422391785 Product ID (ePID) 123273962 Product Key Features Format Hardcover Publication Year 2008 Language English Additional Product Features Dewey Edition 22 Dewey Decimal 658.8 Age Level Adult Education Copyright Date 2006 Author Bryan Eisenberg Number of Pages 225 Pages