What It Is The most powerful color depositing shampoo ever made! What It Does • Eliminates fading and keeps color intense, bright, shiny and on-tone • Excels at providing temporary fashion colors on natural level 7 and pre-lightened hair • Use as an intense toner to eliminate unwanted tones • Leaves hair in amazing condition because it is delivered by cationic conditioners from natural renewable sources • 5.3 - 5.8 pH range allows for a deep deposit without harsh drying effects What Else You Need to Know No salt, no parabens, no sulfates, no peroxide, PPD and PTD free!