PUR Fully Charged Mascara BLACK Full Size 0.44 oz. / 13ml NIB Thickening, Lengthening, Strengthening and Separating Opposites attract with this cruelty-free, age-defying Fully Charged Mascara Powered by Magnetic Technology that has a revolutionary "magnetic" polymer matrix that wraps a positively charged elastic veil around each lash to instantly lift, separate and define each lash for maximum, long-lasting performance. Fortified with a specialized blend of ingredients to help condition and strengthen to help prevent lash loss. Confidently fight the eyelash aging process as you strengthen, thicken, lengthen and separate eyelashes for gorgeous lashes that wow. ? Lash-loving mascara formula helps fight premature lash fallout for the appearance of thicker, longer-looking lashes ? Contains a positively charged matrix that attracts each individual lash to strengthen, thicken, volumize, and separate for all-day performance ? Helps lashes maintain lift, curl, and appear more flexible Key Ingredients: Biotin and Peptides Help fight the hair follicle aging process by conditioning lashes to help prevent premature fallout Carnauba Wax Separates and sets each lash for all-day length, volume, and curl Vitamin B5, also known as Panthenol Conditions lashes, giving them more flexibility to help maintain longer-looking lashes