Rich, brilliant demi-permanent hair color crafted in Italy Infused with 100% argan oil for smoothness and shine Fade-resistant, consistent, vibrant, luminous color Multifunctional, no-ammonia glossing cream Perfect color shine treatment for blending gray or toning double-processed or highlighted hair Locks in moisture, instantly smooths the cuticle and improves elasticity Advanced micro-pigments combined with active levels of rare argan oil refresh and enhance existing hair color while boosting shine Delivers true, rich, accurate tones Hydrates, restores and strengthens the hair Explosive shine, silky feel and a rich, soft texture Cruelty free Usage Tips: 30 minutes to blend gray hair up to 50% Up to 20 minutes to refresh color-treated or chemically treated hair Up to 10 minutes to tone double-processed or highlighted hair 1:2 mixing ratio