Gentle Formula: Designed to be very gentle, this shampoo is suitable for baby's sensitive skin. It reduces the risk of irritation, making it ideal for babies prone to skin sensitivity. Eye-Friendly: Babies are more sensitive to shampoo getting in their eyes, so this shampoo is formulated to be gentle if accidentally washed into the eyes. This feature helps minimize discomfort and tears during bath time. Natural Cleansers: The shampoo utilizes a combination of five natural cleansers, which are milder and less likely to cause irritation compared to harsher synthetic ingredients commonly found in adult shampoos. Softens Scalp: With Oryza Sativa (Rice) Bran extract, the shampoo helps to condition and soften the delicate baby scalp, promoting healthy hair growth. Silky Soft Hair: Apart from being gentle on the scalp and skin, the shampoo also leaves the hair silky soft, ensuring that your little one's locks are manageable and smooth. Overall, MooGoo Baby and Child Gentle Shampoo offers parents peace of mind knowing they're using a product that is formulated with the specific needs of babies and young children in mind, prioritizing gentleness and effectiveness.