What It Is A moisture rich shampoo that gently cleanses and conditions hair, leaving hair feeling clean, smooth, and easy to comb. What It Does Moisture Rich Luxurious Shampoo is formulated with Cupuaçu Butter, Argan oil, and honey to quench hair for soft moisturized manageability, making it easier to detangle post-wash. • Healthy and shiny curl bounce • Daily gentle and moistuizing shampoo • Restores moisture to dry, dull natural hair • Perfect balance of moisture and protein for all textured hair