VERY EASY TO GROW. This hardworking plant with colorful flowers thrives with little moisture in full, unyielding sun. It's also easy to grow and pollinator-friendly! It's common to see numerous butterflies, bees, and hummingbirds flitting around these plants, drinking the abundant nectar produced in their small, tubular blooms. Upright varieties make great pops of season-long color as high-impact annuals planted among perennials, while some varieties of lantana have a trailing habit, perfect for spilling over a container or hanging basket. The colors are spectacular and eye catching.