L'Oréal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 1.0 Ultimate Black, 1 kit Hair Dye 1 pk.New. Free Shipping About the product SUPERIOR PREFERENCE PERMANENT HAIR DYE Kit: For gorgeous, fade-defying hair color with dimension, look no further. We pair our gel hair dye formula with Care Supreme Conditioner with Shine Serum to help maintain color vibrancy and provide silk shine. FADE-DEFYING HAIR COLOR: Superior Preference hair color kits have been our gold standard in hair dyes since 1973. There are over 50 shades to choose from, so you can find the perfect shade for you, from luminous red to cool ash blond, to deepest black. L'OREAL PERMANENT HAIR COLOR: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème. LONG LASTING HAIR COLOR: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, root cover up. Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color. L'OREAL PARIS IS INCOMPARABLE: Tried at-home hair dyeing kits like Clairol Nice'N Easy, Schwarzkopf Keratin, Herbatint hair Color, Clairol Natural Instinct, Vidal Sassoon hair color, Naturtint hair color? We think you'll love L'Oreal Paris hair color. More Info UPC-A: 0 71249 34030 1 EAN-13: 0 071249 340301 Country of Registration: United States Brand: L'Oreal Paris Model #: 0007124934030