The Keune So Pure Restore Shampoo is an ultra-hydrating and nourishing shampoo that instantly transforms dry and dull hair strands. This shampoo instantly makes the hair look and feel healthier and more moisturized. The Keune So Pure Restore Shampoo uses mild, gentle cleansing agents to clean the hair without stripping away moisture, making it ideal for dry, damaged hair. This shampoo is infused with Prickly pear extract which helps hydrate each strand from the inside out, leaving hair looking and feeling its best. The Keune So Pure Restore Shampoo is formulated with 90% natural ingredients and is 100% vegan and cruelty-free! So Pure Restore makes the hair look healthier and more moisturized. Mild, gentle cleansing for dry, damaged hair. Prickly pear extract helps hydrate each strand from the inside out. Leaves hair looking and feeling its best.