Guy-Tang MyDentity Permanent Color 10DL Dusty Lavender 2 Ounce 58 Grams Mydentity Permanent Haircolor featuring breakthrough MiruStyle X-HP delivering extreme heat protection to radically reduce the damaging effects of thermal styling and advanced VibraRiche technology for hair color with 2 times the shine. Identity allows stylists to recreate some of the popular rainbow colors that are trending. MyDentity includes popular shades like Arctic Blue, Dusty Lavender, Charcoal, Silver Smoke, and Rose Gold. This is formulated with his favorite lavender fragrance. The direct dyes are formulated with an exclusive Keratin and Argan seed oil blend to improve the overall integrity of the hair. This provides maximum color retention and vibrancy for hair color that lasts up to 25 shampoos. Mydentity fade to the tone that was applied to the hair, bright purple on the hair will fade to a pastel purple instead of green. In a non-metallic bowl, mix one part of my identity Guy Tang Permanent Color Creme with one part my identity Guy Tang Developer 10-40V (1:1) and apply color. Process for 30 minutes - up to 40 minutes for gray coverage.