THE BOOK IS AVAILABLE AS AN ELECTRONIC FORMAT. IT WILL BE SEND TO YOUR EMAIL WITHIN 24 HOURS AFTER THE PAYMENT IS RECIEVED Let me ask you a question. The last time you launched your own product to sell online, or even offline, how did you come to a conclusion about what price you were going to be selling at? At a guess, I?d probably say you looked at the competition to see what they were charging. While this is a good start, it?s far from the whole picture, and you?re fumbling in the dark if you looking at competition is the only factor you?re taking into account.