Revitalize your hair to a brighter, cooler blonde. FAB.ME blonde fortifying purple shampoo features purple micro pigments that work to neutralize yellow and brassy undertones and maintain cool tones. More than a toning shampoo, this formula is packed with hydrating plumping ingredients that gently cleanse while nourishing strands, for hair that’s brighter, stronger, and shinier from the inside out. Perfect for blonde, white grey hair tones, whether natural or enhanced. Gently cleanses the hair while visibly neutralizing yellow or brassy tones. Nourishing ingredients work to strengthen the hair reduce breakage. Made with vegan Hyaluronic Acid to lock in moisture, plump the hair, and reduce frizz.