Its enamel-safe formula, featuring 2% hydrogen peroxide, offers deep whitening that can lighten teeth by up to 4 shades. The inclusion of hydrogen peroxide, a common ingredient used by dentists for teeth whitening, adds to the credibility of the product's effectiveness. The sparkling mint flavor likely provides a refreshing and invigorating brushing experience, making it pleasant to use daily. Overall, this toothpaste seems like a reliable option for those who want to enhance the brightness of their smile while still prioritizing enamel safety and oral health.