The product is the 52nd issue of "Blue" magazine, published in September 2004. It features content focused on gay men, including photography, art, and models. The magazine is intended for adults interested in gay topics and is written in English. The issue is centered around gay interests. Blue was a bi-monthly gay men's magazine from Australia that featured artistically composed images of nude and semi-nude men taken by top photographers from around the world. It also contained a variety of interviews and articles on art, films, music, culture, and travel. The magazine's format was oversized and it was sturdily bound on heavy paper; Blue was conceived as a "coffee table magazine."