Reinvention of Traditional Swaddle: The Koala Hugs swaddle blanket is a modern take on the traditional square swaddle blanket, incorporating features to ensure a secure and comfortable wrap for newborns. Based on Midwives' Method: Designed based on a method of baby wrapping commonly used by midwives and maternity hospitals, ensuring optimal comfort and security for the baby. Soft, Breathable Cotton: Made from soft and breathable cotton, providing comfort for the baby and allowing airflow to prevent overheating. Hidden Inner Pockets: Features hidden inner pockets that gently cocoon the baby's arms, calming their startle reflex and preventing their hands from escaping the swaddle during sleep. Ease of Use for Parents: Guarantees a perfect and inescapable wrap every time, removing the guesswork of complicated swaddling techniques, and offering flexible ways of wrapping (arms across chest, arms up, or down). Generously Sized: Sized at 120cm x 120cm, providing ample room for a hip-friendly comfortable wrap, accommodating various types of hip braces if necessary. Security and Comfort: Provides a secure, womb-like sensation that newborns love, promoting relaxation and deep, restful sleep crucial for healthy growth and development. Ease of Use for Caregivers: Designed to be super-easy for first-time parents, grandparents, or any caregiver to achieve a perfectly secure swaddle every time. Houdini-Proof: Marketed as the only swaddle wrap that is truly houdini-proof, ensuring that the baby stays securely wrapped. Safety Recommendations: Recommended for use from birth, but it's important to discontinue swaddling once the baby shows signs of starting to roll or when swaddling is no longer effective for them. Overall, the Baby Loves Sleep Koala Hugs Newborn Swaddle Wrap offers a combination of safety, comfort, and ease of use for both babies and caregivers, ensuring a peaceful sleep environment during the early stages of a baby's life.