Echinacea is an excellent pollinator plant. Attracts butterflies, hummingbirds, bees and more. They are hardy, drought-tolerant, and long-blooming. After the flower is done, the flower head is very attractive and feeds birds. They grow well in zones 3 - 8, but in colder climates, they may need a little bit of winter protection their first year. Once established, they are rugged and hardy. Grows up to 40" tall Flower up to 6" across Light: Full sun or partial shade. But will do better in full sun. Water: They can tolerate drought but will do better with regular water Soil: Prefers a well draining soil Plating seeds: Indoors: While you can have success without it, some people recommend to give seeds cold stratification for 30 days, before being planted. I normally do without and with stratification and I don't see much difference. Sow seeds at 1/4" deep. Germination in about 20 days Keep soil moist but no soggy, at about 68 F. Plant outside after danger of frost.