Natural Oatmeal Formula: Unlike ordinary body lotions, Aveeno Daily Moisturising Lotion contains natural oatmeal blended with rich emollients. Oatmeal is known for its soothing properties and helps to moisturize the skin effectively. 24-Hour Moisturization: The unique oatmeal formula moisturizes your skin for a full 24 hours, providing continuous hydration and relief from dryness. Prevents and Protects Dry Skin: Aveeno's oatmeal formula helps prevent and protect dry skin, providing temporary relief from the scaling and chapping associated with dryness. Fragrance-Free: The lotion is fragrance-free, making it suitable for individuals with sensitive skin or those who prefer products without added scents. Clinically Proven: Clinically proven to relieve dry skin, Aveeno Daily Moisturising Lotion has undergone rigorous testing to ensure its effectiveness and safety. 71mL Size: The lotion comes in a convenient 71mL size, perfect for travel or keeping in your purse or bag for on-the-go hydration. Overall, Aveeno Daily Moisturising Lotion offers gentle and effective hydration for dry skin, thanks to its natural oatmeal formula and long-lasting moisturization. Its fragrance-free formula makes it suitable for sensitive skin, providing relief from dryness and helping to restore the skin's natural moisture barrier.