Advertising: Principles and Practice: 3rd Edition Author: Wells, William; Burnett, John; Moriarty, Sandra Publication:Englewood Cliffs, NJ : Prentice Hall, 1995-01 Binding: Hardcover Edition: Third Edition Condition: Used: Very Good Description: No Stock Photos! We photograph every item. 815 pages; light edge wear; For introductory courses in Advertising, offered in marketing and journalism departments. Everyone has experienced memorable advertising: the ad or jingle that stays in your mind. But memorable advertising may not sell products or build market share-it may not be effective advertising. In these days of accountability, clients are asking that advertisers create advertising that meets measurable goals. The challenge with teaching advertising by taking theory and applying it to what is going on in advertising agencies is that companies have always been very guarded about goals and measures. Advertising: Principles and Practice has lifted the veil by focusing on EFFIE-award winners: advertising campaigns that have won awards for their effectiveness from the American Marketing Association of New York. These EFFIE-award winners reveal client goals and how these goals were reached. No other book takes theory and shows students how it is applied today to produce effective advertising-advertising that works. Ref#: 012566 Subject: Textbooks Visit our store for thousands more Books, Music, Movies More Sign Up for our store newsletter here! Kayleighbug Books Located in Cedar Grove, WV! Specializing in science fiction, fantasy, and horror since 1998. Member: IOBA, ABA Shipping YES, We combine shipping! Total shipping charge will be calculated at checkout based on the combined weight of the items you order. Listing information photos copyright 1998-2024 Kayleighbug Books