PROUDLY OFFERING UP FOR YOUR CONSIDERATION TODAY, THIS ORIGINAL VINTAGE 1958 ALFRED HITCHCOCK VERTIGO MOVIE ADVERTISEMENT !!! STARRING JAMES STEWART KIM NOVAK. THIS IS THE RARE POPULAR RED/ORANGE VERSION! PLEASE NOTE!! THIS IS NOT ONE OF THOSE REPRODUCTIONS THAT ARE CURRENTLY FLOODING THE INTERNET! THIS VINTAGE 1958 ADVERTISEMENT IS 100% ORIGINAL AND HAS THE ORIGINAL ADJOINING PAGE STILL ATTACHED AS FURTHER AUTHENTICATION! THIS FULL PAGE RED/ORANGE VERSION MEASURES APPROXIMATELY 10 1/4" X 13.5-14" BUT WHAT MAKES IT INCREDIBLY RARE IS THE CONDITION! IT IS NRMT-MINT(NEAR MINT TO MINT) THERE ARE NO TEARS, CREASES, HOLES,BENDS,OFF CENTERING OR FADING ! THE COLORING IS TRULY STUNNING! MOST THAT I HAVE SEEN HAVE SOME DISCOLORATION TO THE WHITE BORDER. THIS BABY IS SNOW WHITE WITH LITTLE TO NO DISCOLORATION AT ALL. THE CENTERING IS AWESOME! THERE ARE 4 SHARP CORNERS! ANOTHER INHERENT PROBLEM WITH THIS PARTICULAR AD IS THAT MOST YOU FIND WILL HAVE SEVERAL AREAS WHERE THE WHITE PAPER SHOWS THROUGH THE RED/ORANGE BACKGROUND. THIS IS VERY COMMON WITH THIS AD. THIS ONE HOWEVER IS SOLID THROUGHOUT WITH THE EXCEPTION AF A SMALL AREA LOWER RIGHT SIDE PLEASE SEE LAST PHOTO OF BLOW UP OF THIS AREA. IT'S BARELY EVEN NOTICEABLE! ANOTHER INHERENT PROBLEM IS THAT OFTEN THERE IS A SLIGHT PUNCTURE BY THE LAST RING OF THE SPIRAL THAT SO MANY HAVE. THIS WAS A MANUFACTURING ISSUE AND IT KEEPS MANY EXAMPLES FROM BEING MINT. THIS ONE DOES NOT HAVE THAT ISSUE!. OTHER THAN THAT JUST A FEW VERY MINOR HANDLING CRINKLES/IMPERFECTIONS VERY SLIGHT CORNER DINGS AND A FEW PRINT SPOTS KEEPS ME FROM CALLING IT TOTALLY MINT. YOU WOULD BE VERY HARD PRESSED TO EVER FIND ONE COMPARABLE! THE ABOVE CONDITION FACTS MAKES THIS AN EXTREMELY RARE FIND! THIS AD IS IN NEAR MINT TO MINT CONDITION. A STUNNING EXAMPLE YOU WOULD BE PROUD TO SHOW OFF! THIS AD IS UN-TRIMMED (THE ADJOINING PAGE IS FOLDED BEHIND) THE WATERMARK "ADMATTER" WILL NOT APPEAR ON YOUR AD AND THERE ONLY TO PREVENT IMAGE THEFT! THIS VINTAGE AD MEASURES APPROXIMATELY 10" X 13.5-14" THIS ITEM IS NOT RETURNABLE SO PLEASE ASK ALL THE QUESTIONS YOU WANT PRIOR TO MAKING YOUR PURCHASE! IF YOU WOULD LIKE MORE PICTURES I CAN DO THAT FOR YOU! This vintage Ad is NOT a reprint, it is NOT a photocopy, it is NOT a laser print or any other new fangled term some sellers are currently cleverly using! You will not get a CD with a picture of the Ad you will receive the real thing! Many of my print ads INCLUDING THIS ONE were published one time only and thereby VERY scarce. This quality original will look outstanding matted, framed and hanging on your wall! Your Ad will be carefully packaged, bagged and shipped flat between stiff cardboard. The graphic designer was Saul Bass. Saul Bass is probably the most famous name in the graphic arts industry. He worked on some sixty movie titles and posters as well as many instantly-recognizable corporate logos. Saul Bass liked to use stark designs, spirals and favored black, white and red. The poster for Vertigo is a typical example of his movie poster work. Alfred Hitchcock employed him for posters promoting Vertigo, North by Northwest and Psycho. The film Vertigo was about two people behaving in two different ways in the two halves of the movie. This duality gave Saul Bass the context. He was asked to design a poster to entice an audience. Plainly speaking, the poster is of a man and a woman spiraling into the eye of a vortex. The spiral is white. The man is solid black. The woman is outlined, like the police do. The lettering is the solid black Hitchcock font. The stars of the film are James Stewart and Kim Novak. Their names and Hitchcock’s are written above the spiral. The name of the film is in bold at the bottom left below the spiral. Extra credits are written small below the title. The composition includes many visual elements that must work together. These include balance, font, color, perspective and emphasis. Note the spiral takes up approximately three-fifths of the height. Likewise, the words are all justified right and average about three-fifths of the width. This attractive 3:2 ratio is also repeated in the proportions of the poster itself. The font is a nervous one. The asymmetric font gives the impression of instability. Sometimes the strokes seem too long or short. The short final down stroke of the ‘R’ may reflect the hesitancy of the lead character. The long down stroke of the ‘T’ may reflect that character’s self-indulgence or aggressiveness. The font switches from bold, heavy strokes to lighter ones. The characters are conflicted and the font is, too. Those are not happy people. Red is the color of blood. It has a provocative effect across cultures. Even bulls would be angered by red if they could see it. Black and white are stark opposites. Used together with the image of a man above a woman, the colors intensify the danger. Whether he is helping or harming her, there is danger. The two figures are viewed from an oblique perspective. The viewer is not on the same plane as the two figures 20 meters away. We see people entering a vortex and there can only be one terrible result. The audience cares because it is involved. We are witnesses. The actions of the figures and the swirling spiral express movement. This movement may draw us in as we fall headlong into the events we see. The emphasis is certainly on the male figure as he is the focal point of the poster. The story too focuses on James Stewart’s character. I imagine that Bass made Stewart’s font size bigger to stress that, too. Looking at the poster, a potential audience member is given a lot of visual information to consider. The composition works very well. Saul Bass made decisions based on the likely reactions of people. The poster is accessible. It communicates information about the film and engages an audience. Vertigo (1958) is a psychological thriller directed by Alfred Hitchcock, and starring James Stewart, Kim Novak, and Barbara Bel Geddes. The film tells the story of a retired policeman who falls in love with a mysterious woman he has been hired to follow. Although it received mixed reviews on its first release, it has since gained in esteem and is frequently listed among the greatest films ever made.