Brand New Anastasia Beverly Hills Liquid Lipstick Sepia New Full size . Anastasia Beverly Hills Liquid Lipstick is a full-pigment liquid formula that dries down to a weightless matte finish for smudge-proof wearability and long-lasting color. The comfortable matte formula delivers full-coverage wear that creates the appearance of fuller lips and lasts all day.PRO TIPS Mix two or more shades together for a customized lip color. Use the rounded tip to create a clean lip line. Can be pressed into the cheeks as blush. Create a fuller lip effect by applying a lighter shade onto the center of the lips and then lining the lips using a deeper shade. With a revolutionary brow-shaping technique inspired by the Golden Ratio, Anastasia Soare launched her namesake brand with a focus on artistry, education and innovation. Today, the Anastasia Beverly Hills brand responds to its global beauty community with highly-coveted products in brow, color formula, and contour.