Exciting New Advertising Initiatives
The holidays are fast approaching and here at Bonanza, we’re gearing up for the best season ever. Our team is always looking for opportunities to bring more shopping traffic to Bonanza, and we've been exploring new ways to advertise that will get results. We’re excited to announce that we’re launching several new advertising initiatives this season in coordination with our broadcaster fee adjustments (further details on that should be in your inbox). These include ad campaigns on Facebook and Pinterest and partnerships with PureWow and Cool Mom Picks.
So why did we choose these platforms? High user engagement and the opportunity to build brand awareness for Bonanza! The average Facebook user logs in eight times a day, and almost 95% of Pinterest users visit to make or plan a future purchase. Investing in advertising on these social media channels helps us find new shoppers on the platforms that they use most, and allows us to use special targeting to show them the Bonanza items we know they’ll love. Even better, a strong social media presence means that more shoppers will recognize Bonanza as a great place to shop, and return to our site the next time they’re looking for that special item.
Social media isn't the only new channel we’re adding this quarter. We're also building partnerships with influential online publications. PureWow, a lifestyle publication for millennial women, will feature hand picked items from Bonanza in a newsletter next month. PureWow has a loyal and highly engaged audience who enjoy witty editorials featuring the latest items to shop. By making their content shoppable, PureWow will position Bonanza as an exciting new marketplace for millennial women. We’re also partnering with Cool Mom Picks to feature Bonanza items in their upcoming holiday gift guides. These gift guides are often featured in major publications such as the Today Show and Martha Stewart. Dedicated Cool Mom Picks readers will see items from Bonanza sellers while looking to make holiday purchases.
These new platforms are only the first step in our increased advertising efforts. Positive results from these social media campaigns and content partnerships will allow us to expand our efforts into even more areas in the future. We plan to continue building the Bonanza brand and reaching a wider audience of new shoppers all across the internet.
Do you have a question unrelated to this post? Contact [email protected] or visit the Help Center.
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62 responses to Exciting New Advertising Initiatives
Direct integration with 3rd party websites would also be a plus!
Stupendous and great news, guys. Any advertising to get Bonanza’s name out there is fantastic, but don’t forget that MEN shop too as many men probably don’t shop via “Cool Mom Picks”, “PureWow” or anything related to “Martha Stewart”.
Thanks for bringing this up. As mentioned in the final paragraph, these marketing efforts are only the first step towards our expanded advertising initiatives. We plan to work with publications geared towards men and various other niche markets in the coming months.
Sounds great! You guys are on it, dog gone it!
Thank You, Thank You, Thank You.
what tomwanye1 says. lots of men shop for wifes girlfriends aunts mom etc. they often don’ know where to look
Although I don’t use social media, I do applaud these efforts. Every new avenue of exposure is a good thing!
Thanks, Bonz guys and gals!
So exciting! Thank you!
Awesome more views = more sales. Glad to see you all are working to add to the Google shopping views.
Thank God. As a seller, this really means a lot to me. It helps to motivate me and I think create more of a positive atmosphere on Bonanza. Way to go!!!
That’s a great idea.
Very good initiative :D
Great news! Will definitely be watching for the increases in traffic and hopefully sales! Thanks Bonanza!
Awesome, anything to get more traffic!
Great news! Thanks guys!
Looking forward to trying to understand how this will work.
Great direction! What “Positive results” from these social media campaigns is Bonanza looking to receive and how does that translate to the seller here?
We will be measuring results based on new visitors, new signups and of course more sales. The more new buyers we inform about Bonanza, the more opportunity for sales our sellers have!
Good news..
Great-I’m new but welcome all the help that comes my way. THANKS
These are great ideas. Thank you
This is great and here’s hoping it gives Bonz a BIG boost – but what about men? There’s scads of items on here men would like and it’s been my experience men make great buyers. :))
Thanks for bringing this up. As mentioned in the final paragraph, these marketing efforts are only the first step towards our expanded advertising initiatives. We plan to work with publications geared towards men and various other niche markets in the coming months.
Very Nice. Thanks Bonz.
Excited about these new opertunities
Splendid
Sounds wonderful. I look forward to increased exposure converting to sales.
I’m excited to be here, exploring all the wonderful products. I’m looking forward to meeting new people. I wish everyone the best. Here’s to hoping I get my first sale soon. :)
Very very exciting! We are looking forward to the changes and excited to have new traffic looking at our listings and helping us make a difference!
thank you
Pleased to hear of these initiatives.I don’t do social media but have to agree with others that Bonanza needs to broaden its advertising to encompass a wide variety of avenues. There is also a great need for exposure for the handmade handcrafters and artisans on Bonanza.
Thanks for the feedback! We definitely plan to promote the amazing handmade items Bonanza sellers offer in the coming months. These items are a great representation of why Bonanza is for everything but the ordinary!
when bonanza will start rolling out all the new advertisements?
Starting this month!
great
Great news! I personally had never heard of Bonanza until I started looking for a new marketplace to sell my digital goods. Some of my customers have also told me that they have never heard of it either. Getting Bonanza’s name out there is extremely important. I’m excited and looking forward to seeing the ad campaign.
Thank You
A great way to proceed
Bonanza seems to be doing their part. Thank you! We as sellers can also be doing our part by making our friends, family and acquaintances familiar with the Bonanza site. Go tell it on the mountain tops that Bonanza is here to stay and so am I. Thank you bonanza team!
Excellent ideal! Perfect timing. The holiday season is coming up fast. Let’s take a piece of the digital pie. Thanks for the heads up Bonanza.
Sounds like we are headed in the right direction, however I am just wondering, how will the pinterest advertising be any different than what the sellers here have been doing for years?
That’s a great question! Pinterest offers businesses an advertising option called “Promoted Pins”. By promoting pins, we are able to appear as search results in Pinterest for specific groups of users and inform new buyers about Bonanza. It’s a great way for us to get new users on our site and also helps us to become a recognizable brand to Pinterest users. :)
thanks! hope more exposure for women’s fashion!!!
Thank you so much!!
Anything you can do to increase sales here would be appreciated.
Suggestion to sellers who also sell on other sites… when filling an order from another site, include a thank you card signed: “your seller name on the order’s site name and on Bonanza.com”!
How will the advertising costs associated with the new initiatives be covered by Bonanza?
Great question! You should have received an email from us on Friday about the new fee structure that is designed to encompass the new advertising initiatives. Here is a link to the help page that describes this:
https://www.bonanza.com/site_help/advertising/new_broadcaster_fees
Thank you so much for your advice!
That’s a great idea. Thank You.
I’m super excited to hear about the progress! I had quit selling on Bonanza years ago because my Etsy shop took off, now Etsy is suffering and I’m back. I love it so far and hope to develop more business here. All the new changes are amazing and I’m really happy I decided to come back to Bonanza.
We’re so excited to have you back and can’t wait to see your growing success as we continue to build the Bonanza brand!
Sounds great but how do I start?
I looked under the link you left, bonanzagwen, about the broadcaster fees. I saw a small blurb about it on that page and then it had a link to click “here.” I clicked on the link and could not find anything about broadcaster fees. Matter of fact, all the fees (advertising levels) we’ve been paying looking the same. ?? Thanks.
It would be a good idea to post what you said at the bottom of the blog to make people aware of fees associated with the new advertising initiatives.
Thanks for the feedback! We sent an email out on Friday to all our sellers about the broadcaster fee update but chose to keep it separate from this blog.
I wish there could be some interesting advertising techniques for international sellers as well for more exposure… As of now Hoping this New Advertising Initiatives comes into action soon :)
Thank you. More views more sales. I have been using Twitter and it brings in lots of lookers. Hopefully some of them take a look at others who are selling on Bonanza. The one thing I have learned over the years. Them more people the more sales.
I think it’s wonderful you’re using This Marketing/Advertising approach. I myself do not partake in Social media and rely completely on word of mouth. This may help with exposure for those who don’t use Social Media like Facebook Etc. Thank you Bonanza!
Thumbs up..! …looking forward to attracting a wider audience..Thank you!
I AM SUPER EXCITED about this.
Where can I find this information? I didn’t receive anything in my email, (previous posting stated email went out on Friday) and I am unable to locate information in the “advertising” section.
Nevermind, I found the link in this blog.
We love the fact that Bonanza is focusing on Millennial women. These young women are fashion forward and shopping Savvy. We welcome their business.
I am glad to hear that this platform isn’t just letting the others pass it by. I think this could be what Bonanza needs to get more traffic its way and become a more popular platform. With the silly ever so changing rules on other platforms, sellers are seeking somewhere to go and continue growing and doing what they love. Bonanza can be the answer to their prayers. With a bit of social media, a pinch of innovation, and dash of advertising on TV Bonanza can compete with the others. Keep up the great ideas and remember that the moment we stop evolving we become extinct.
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