TITLE: ATLANTIC Monthly Magazine
[Founded in 1857, and still in publication, one of America's oldest magazines! ATLANTIC MONTHLY features interesting and intelligent articles, and vintage advertisements of the day. Exclusive MORE MAGAZINES detailed content description, below!]
ISSUE DATE: OCTOBER 1984; VOLUME 254 No. 4
CONDITION: Magazine size: Approx 8oe" X 11". COMPLETE and in clean, VERY GOOD condition. (See photo)

IN THIS ISSUE: [Use 'Control F' to search this page. MORE MAGAZINES' exclusive detailed content description is GUARANTEED accurate for THIS magazine. Editions are not always the same, even with the same title, cover and issue date.] This description copyright MOREMAGAZINES. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17


COVER illustration by Seymour Chwast.

ARTICLES:
BEYOND DEMOGRAPHICS . . . JAMES ATLAS . . . Advertisers have a new way to classify the people they want as customers--VALS, a system that divides the population into nine personality types. They are using it to speak to the baby-boom generation in its own language.

THE PEACETIME WAR . . . NICHOLAS LEMANN . . . Ronald Reagan has given us a new defense strategy--spending as deterrence--and Caspar Weinberger defends it with characteristic zeal.

REPORTS & COMMENT:
NOTES: DR. BENNETT'S Two-FOOT SHELF (AND MINE) . . . CULLEN MURPHY.
ENERGY: THE ECONOMICS OF CONTAMINATION . . . CAROLE DOUGLIS.
NOTES: RARITY . . . NICHOLSON BAKER.
TECHNOLOGY LIE DETECTORS . . . STEPHEN BUDIANSKY.

HUMOR AND FICTION:
THE WEEK IN REVIEW: EXPECTING THE UNEXPECTED . . . NICHOLAS FALLETTA.
TIlE SMALL THINGS THAT SAVE US . . . BRENT SPENCER.
SEASONS . . . GUY BILLOUT.
I DON'T BELIEVE THIS" . . . MERRILL JOAN GERBER.

POETRY:
HAWK MUSIC . . . LESLIE NORRIS.
STILL LIFE . . . JONATHAN GALASSI.

BOOKS:
THE SUPREME PARTNERSHIP . . . ARTHUR SCHLESINGER, JR. . . . Churchill & Roosevelt, The Complete Correspondence edited by Warren F Kimball.
ARE BLACKS BETTER OFF TODAY? . . . BAYARD RUSTIN . . . The Myth of Black Progress by Alphonso Pinkney.
TIlE OTHER AMERICA REVISITED . . . TOM WICKER . . . The New American Poverty by Michael Harrington.
BRIEF REVIEWS . . . PHOEBE-LOU ADAMS.

OTHER DEPARTMENTS:
LETTERS TO THE EDITOR.
TRAVEL: THE PLEASURES OF THE PLAZA . . . WENDY LOWE.
MOVIES: TtJMORESQUE: THE FILMS OF DAVID LYNCH . . . LLOYD ROSE.
FOOD: KITCHEN MACHINES . . . JAMES AND BARBARA GOLDMAN.
THE ATLANTIC PUZZLER . . . EMILY Cox AND HENRY RATHVON.

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