This practical how-to guide gives you all the tools to create a dynamic marketing plan for your organization.  Learn how to think strategically, create actionable goals, and communicate clearly with all your stakeholders.  Gain a better understanding of association marketing principles and best practices!

Use the quick reference tables and charts for immediate implementation for your plan.  By following the advice in SMART MARKETING, you will communicate your vision!

Original price was $15.95

Book is a store display copy. 

Excellent condition. 

Last one in inventory.