Sold by the unit. 

To apply peel backing and apply to a clean, smooth surface.

This is an off cut so strips may vary in pattern. Oralite V98 material is the best material on the market.  It is conformable and repositionable as well as being extremely tough and bright. 

Best used for Bollards.

Great for outlining doors, wrapping vehicles, pin-stripping, utility vehicles, ATVs, firetrucks, police vehicles, boats, bikes, or anything that needs to be seen at night in order to be safer.