What it is: A gentle but powerful clarifying shampoo is formulated to be curl-friendly.

Key Benefits: Enhances Curls, Removes BuildUp, and Adds Moisture

Highlighted Ingredients:
- Natural Fruit Acids (Lemon, Grapefruit, and Orange Flower Extracts): Thoroughly remove dulling residue build-up from heavy styling products, hard water deposits, and chlorine, without stripping natural nutrients and moisture; combat hard water, preventing further mineral deposits during cleansing; balance hair’s natural pH, creating the optimal starting palette for styling and care.
- Botanicals and Vitamins: Nurture curls.

Ingredient Callouts: Free of parabens and phthalates.

What Else You Need to Know: Its gentle but powerful chelating formula uses a blend of lemon, grapefruit, and orange flower extracts to target, break down, and remove residue buildup without stripping away essential moisture. In one wash, it will help to "reboot" the curl pattern for a fresh start.

Suggested Usage:
-Gently massage a nickel-size amount of shampoo through wet hair and scalp, then rinse with warm water. 
-Repeat if necessary and follow with your favorite Ouidad conditioner. 
-Use every one to two weeks to remove build-up without stripping away essential nutrients and moisture.