Die Another Day marked the James Bond franchise's 40th anniversary; consequently, the film includes references to each of the preceding films. The film received mixed reviews; some critics praised Tamahori's direction, but many disliked its over-reliance on CGI, product placement and unoriginal plot, as well as the villain. Many consider it one of the weakest entries in the franchise. Nevertheless, Die Another Day was the highest-grossing James Bond film up to that time unadjusted for inflation.