This vintage cloth covered retractable sewing tape measure boasts an Art Deco design on one side and advertising on the other.  Side #1  is design on black background with white daisies/ red centers and light green ribbon like leaves.  Side #2  on black background with gold lettering says: Greetings from Carl L. Griep, Southside Grocery, Phone 197-2130 Thirteenth Street, Two Rivers, Wis. Cloth tape is yellow with 1/8" increments, 48" when extended and works well. Measures 1.75" diam There are other vintage sewing items in my booth.