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TITLE: LIFE magazine
[Classic LIFE Magazine, with all the great photographs, features, writers, vintage advertisements and MORE -- See FULL contents below!]
ISSUE DATE: June 28, 1968; Vol. 64 No. 26
CONDITION: LARGE magazine, Approx 10½" X 13½". COMPLETE and in clean, VERY GOOD condition. (See photo)

IN THIS ISSUE:
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COVER: "THE NEW ROCK. Music that's hooked the whole vibrating world." JEFFERSON AIRPLANE to prock group.

EDITORS' NOTE: Grace Slick vs. White Tie and Tails.
The special section on New Rock music in this week's issue is principally the work of Associate Editor Jon Borgzinner and Reporter Robin Richman. With Photographer Art Kane, Robin did the major essay on the New Rock groups (p. 51). She writes about the musicians they met:
"We wanted to get at the essence of each group. When we got to know them, we found each one was unique. And we had seven totally different experiences. They all share a compassion for people and they're reaching out directly with their mu. sic. The difference is mainly in their style. They will use whatever device seems appropriate. Any musical or literary form from the oldest to the newest is possible. So Grace Slick of the Jefferson Airplane has a way of commenting on society, using metaphor and allusion-like Joyce-to get her ideas across. Country Joe and the Fish have a kind of county fair bur lesque way of attacking the system directly. And Jim Morrison of The Doors sings from a very private, tormented self and if you find a clear meaning in his lyrics, fine. If you don't, that is all right, too. These musicians don't make things easy for anybody-after all, they're serious about what they're doing. But then what they are trying to do isn't just casual entertainment, either. They put a lot into it and they demand a lot from us."

Borgzinner, who followed the birth pangs of a new group named Ars Nova, was caught by the New Rock for different reasons.
"My idea of rock music until a few years ago was that it was an incomprehensible mess, something you heard over the car radio and thanked for keeping you awake at the wheel. The visual arts in the U.S. (which I had covered as TiME's art editor for three years) had seemed incredibly vigorous-pop, op, minimal art, primary structures producing eyefuls of fun and challenge. Then I began listening and wondering why you couldn't cover the non-visual world of music in pictures. Classical music is not so visual: too many white ties and tails. Jazz was cellars full of candlelight. Country music looked like endless rodeos. Folk singers, until Baez and Dylan, resembled fugitives from Appalachia. But rock arrived, shot through and through with total theater. It is as much fun to look at as to listen to. Even at home you can light up your incense, plug in your strobes and groove. If you want, you can even stay up all night, get zonked on pure sound and hazily end up hearing wilder sounds than were ever intended."


SPECIAL SECTION ON THE NEW ROCK:
THE MOST POPULAR MUSIC: The sound that challenges the joys and ills of the whole vibrating world. A portfolio of seven leading groups. Photographed by Art Kane. Text by Robin Richman. [Color photo spread, FULL PAGE photos (and text) of:
JANIS JOPLIN and Big Brother and the Holding Company.
JEFFERSON AIRPLANE.
FRANK ZAPPA and the MOTHERS OF INVENTION.
JIM MORRISON (along with a TV).
THE DOORS.
GINGER BAKER, JACK BRUCE and ERIC CLAPTON of CREAM.
THE WHO (Napping after tea").
COUNTRY HOE and the FISH.

WIGGY WORDS THAT FEED YOUR MIND: Lyrics have moved from Yeah! Yeah! Yeah! to subtle poetry. By Richard Goldstein.

THE ROCKY ROAD OF ROCK: ARS NOVA, a group with a Renaissance sound. gets mauled in the fierce competition. It was hard work to make magic, By Jon Borgzinner. [With photos of WYATT DAY and JON PIERSON and others]

THE ORACLE HAS IT ALL PSYCHED OUT: A philosopher of rock gives provocative summation of how it all happened and why. Article By Frank Zappa. [With full page photo].
The flailing, wailing freakaut of the JIMI HENDRIX Experience whips flesh as well as soul. [TWO full page photos]

THE WEEK'S [OTHER] NEWS AND FEATURES:
RESURRECTION CITY, D.C.: The poor people came to Washington where, from a shantytown in a quagmire, they spoke with a voice the nation could not ignore. By John Neary.
ON THE NEWSFRONTS OF THE WORLD: 'Whispering death" comes to Saigon. On Wall Street. things are so good they're bad. By Max Gunther.
CLOSE-UP: Richard Cornuelle, poverty's free enterpriser, stirs the private sector.
FASHION: Vinyl get-ups for small-fry aviators, Indians, spies and other derring-do kiddie types.

[OTHER] OPINION AND COMMENT:
Editorials: High noon for the gun lobby; The waltz was pretty sinful too.
REVIEWS:
Movie: U S at Hemisfair. reviewed by Richard Schickel.
Book: Brian Moore's I Am Mary Dunne, reviewed by Daniel Stern.
Letters to the Editors.
The Presidency: A gentleman's understanding with Hubert Humphrey. By Hugh Sidey.
The Feminine Eye: Gene McCarthy goes back to work, By Shana Alexander.


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