Issue Date: OCTOBER 24, 1978; Volume 90, No. 9
IN THIS ISSUE:-
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COVER: The fastest man in the most Dangerous sport. MARIO ANDRETTI, Athlete of the year.
Cover painting by Marvin Mattelson, Racing driver Mario Andretti.

MARIO ANDRETTI: THE FASTEST MAN IN THE MOST DANGEROUS SPORT: by Philip Taubman. He's this year's outstanding American athlete, the winner -- at last -- of the Formula One Grand Prix world championship. Why, at an age when most men are slowing down, is Andretti going faster? Does he long for a little peace, quiet, and immobility? No. Is he afraid of speed? No. Is he frightened of anything? Yes.

CHAMPAGNE, CALIFORNIA by Carole Lalli. The French have arrived in California to make sparkling wine. No less prestigious a company than Moet & Chandon is betting millions that it can produce a wine in the Napa Valley as good as its own Dom Perignon. The problem is that to be as profitable as they want, the French will first have to alter the Americans' drinking habits.

JACK KEMP'S BOOTLEG RUN TO THE RIGHT, by Martin Tolchin. The congressman from Buffalo, New York, has a lot going for him in his reach for higher office: He's an ex-jock; he has good looks, great style, high energy. He's also passionately on the popular side of today's hottest issue: tax cuts. Watch him run.

THE OTHER SIDE OF DAVID LEVINE: The great caricaturist shows his hand in the art of watercolor.

BOOKS: The Churchill Production by John Kenneth Galbraith. The volumes of Churchill's collected public and private letters, speeches, and papers are essential reading. The old man used assistants, but in his case, it doesn't matter.

FULL DISCLOSURE: Carter: Economic Illiterate? by Dan Dorfrnan. Until Carter "masters the process of being President," the economic machinery of the United States will remain out of control, according to Nixon's former budget boss, Roy Ash. Plus: Hot West Coast brokerage firm picks its top stocks for '79.

PERSONAL FINANCE: Escaping a Dead-End Job by William Flanagan. Two headhunters tell you how to test the waters of your own career to see if you ought to be looking for another job. Plus: The best book ever on starting your own business.

POLITICS: The Great Tax Blitz Caper by Richard Reeves. Watching the Republicans make hay from the current ferment about tax reform.

GREAT NEW ENGLAND INNS, by Stephen Birnbaum. It's time to go see the autumn foliage, stroll down country lanes, and doze in front of the fire. Here are a dozen inns to provide you with that kind of experience at its best.

LOOKING THE PART AT THE INN, Fashion by Cora Marcus. Great weekend clothes for autumn days in the country.

MASSAGE: HOW TO GIVE A REALLY GOOD ONE, by Michelle Arnot. There's nothing like it for relieving tension, and your mate will bless you for the relaxation massage provides. But you have to know how to do it Here's how.

EAST IS EAST AND THE REST IS WEST, by David Freeman. General customs prevail on the East Coast that do not prevail on the West. Words have different meanings from one place to another. These things need to be sorted out for the ocean-to-ocean traveler, and here's help.

THE QUARTERBACK SPEAKS TO HIS GOD, by Herbert Wilner. A moving short story, published posthumously, about an ex-football player with heart trouble who must now call the signals for his own surgery.

"NOW A FEW WORDS ABOUT COMMERCIALS..." by Jonathan Price. You thought they were just segments of time to annoy you and interrupt whatever you were watching on TV. But to a lot of admen, they're a business -- a serious, serious business.

HIGH-TECH: THE WORKS, by Joan Kron and Suzanne Slesin. Esquire's concluding excerpt from the book that describes the interior design style of the Eighties. This time: lighting, plumbing, hardware.
BACKSTAGE WITH ESQUIRE: Death Tracks. Introducing Philip Taubman's article on Mario Andretti, page 39.
The Sound and the Fury: Letters from Readers.
THE RIGHT STUFF, by Suzanne Slesin and Anita Leclerc. Esquire's guide to gear and gadgets.
Esquire Classified.
ANYTHING GOES, The Idealist. by Edward Sorel.
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