WHAT IT IS

Paul Mitchell's HeatCTRLtradeBlowout Primer preps strands for blow-drying and delivers advanced thermal protection to help protect against heat damage.

WHAT IT DOES

The HeatCTRLtradeBlowout Primeris a strand- perfecting primer that controls your blowout for silky-smooth results. Exclusive HeatCTRLtrade technology reduces the rate of heat transfer from rootsto ends when using thermal styling tools.The Neurotrade Liquid Collection is a complete line of performance-engineered products built to withstand the heat. Made with exclusive HeatCTRLtrade technology, the scientifically proven regimen activates with heat to help protect against damage caused by daily styling, blow-drying and smoothing.Proteins and silicones crosslink to help repair the cuticle and form a protective barrier that activates with heat. HeatCTRLtrade helps reduce the rate of heat transfer, so you get all of the styling power without the damage.