Loreal Majirel Hair Color Ionene G Incell (7,8)-Also Known As 7.8/7M This is a permanent color with Ionene technology for uncompromised comfort. Lightens up to 4 levels in 35 minutes. Covers up to 100% of white hair. Easy to mix and apply. Leaves hair with sublime shine feeling intensely nourished and hydrated until next color treatment. Loreal Majirel makes hair softer than before coloring process. Mix 1 to 1 ratio. These color tubes are imported from Europe and display shade number slightly different, but contain the same color as US counterpart. This listing shows European shade as listed on the package first and matching US shade after "aka" which is an abbreviation for “Also Known As”. These colors are being used in salons across the country that we supply and no difference in color, consistency, or feeling on scalp has been noticed by professionals or customers.