This listing is for a vintage paper advertisement. This is a 1948 ad for a Borden's Eagle Brand Sweetened Condensed Milk with Magic Custard Pie recipe! The size of the ad is approximately 5x11inches. The caption for this ad is 'Magic Custard Pie that's sure to be smo-o-o-th' The ad is in good overall condition, with some light wear. This vintage ad would look great framed and displayed! Add it to your collection today!