This listing is for a vintage paper advertisement. This is a 1978 ad for a Shakespeare Ugly Stik Fishing Rod! The size of the ad is approximately 8.5x11inches. The caption for this ad is 'How do you make the world's greatest rod even greater? Give it a Mag-Lite Handle!' The ad is in great condition. This vintage ad would look great framed and displayed! Add it to your collection today!