Vintage original 11x14 in. US lobby card from the 1930's poverty row comedy/romance, FALSE PRETENSES, released in 1935 by the Chesterfield Motion Picture Corporation and directed by Charles Lamont. A girl (Irene Ware) who's just lost her job meets a drunk millionaire (Sidney Blackmer) on a bridge who's just lost his money. They go back to his house and eventually come up with a plan to benefit them both: he'll scrounge enough money together to teach her how to be a lady and then introduce her to his rich friends so she can snag a husband, after which she'll pay him a finder's fee. The image features an beautiful exterior medium shot of the handsome millionaire Kenneth Alden (Sidney Blackmer) seated on a diving board near a large pool as he gazes at beautiful Mary Beekman (Irene Ware), who is wearing an attractive light pink one-piece bathing suit. A muscular man wearing a one-piece bathing suit is standing near the umbrella in the right background as a woman prepares to dive into the water while standing in front of the lush green foliage. The colors on the lobby cards from this film are stunning with incredibly vivid and beautiful tints and this one features blues, pinks and greens (even the right half of the water has a random pink tint across it). The Chesterfield company logo (which features a silhouette of a mid-19th century man wearing a large top hat with two motion picture film reels beneath him on either side) is depicted in the bottom right corner inside a red and yellow patterned design.
This vintage original lobby card is in very fine+ condition with only a 1.25 in. vertical crease on the top border approximately 1.75 in. from the right edge that just barely enters the upper background area; a tiny nick on the edge of the top border to the right of center; and slightly rounded corners. There are no pinholes, tears, stains or other flaws. The amazing color tints are as fresh and vibrant as when this card was printed in 1935.
Chesterfield Motion Pictures Corporation, generally shortened to Chesterfield Pictures, was an American film production company of the 1920's and 1930's. Its low-budget films were intended as second features which played on the lower-half of a double bill. The company was headed by George R. Batcheller and worked in tandem with its sister studio, Invincible Pictures, which was led by Maury Cohen. The company never owned its own studio and so rented studio space at a variety of other companies, including Universal Pictures and RKO. It was one of a number of Poverty Row studios taken over by Herbert Yates in 1935 and merged into his newly-formed Republic Pictures in an attempt to create a dominant low-budget producer with enough power to take on the major studios. Republic was generally successful in achieving this over the next twenty years.
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