1984 vintage pinback button of famous catchphrase used by Wendy's in the United States and Canada as a campaign to distinguish it's product from that of it's competitors McDonald's and Burger King: Where's The Beef?!

Nashville songwriter and DJ Coyote McCloud wrote and performed a hit song entitled "Where's the Beef?" featuring Clara Peller. The advertising campaign ended in 1985 after Peller performed in a commercial for PREGO Pasta sauce, saying that she 'finally found' the beef.

Pin back is 1-1/2" in diameter, in great condition.

Shipping is $5.95 to anywhere in the USA. International shipping rates apply.