Thissale is for a 293 page clothbound hardcover book-no dustjacket, "Mathematical Models in Marketing", by Robert G. Murdick, and published by Intext Educational Publishers-copyright 1971.

This book is a former college library book with markings, stains on the endpapers on the hinges, and a few marks on the cover.

Chapter headings:

Marketing Strategy and Product Planning

Customer Behavior

Forecasting Demand and Sales

Selling and Buying

Logistics

Advertising and Sales Promotion

Lots of mathematical business models!

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On Oct-22-02 at 18:48:51 PDT, seller added the following information:

On Jan-13-09 at 20:04:22 PST, seller added the following information:
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