This textbook by Rob Fitzpatrick is a valuable resource for anyone in the business industry. It provides useful insights on how to communicate with customers effectively and learn if your business is meeting their needs. The book is written in clear and concise language, making it easy to understand and apply the knowledge gained. The Mom Test: How to talk to customers learn if your business is the right idea is a paperback book with 138 pages. It features slides and is suitable for adult and further education. The book was published in 2013 by CreateSpace and was manufactured in India. It is a great addition to any library and a must-read for anyone in the business industry.