The product is a 2015 hardcover book titled "Customer-Centric Marketing: Build Relationships, Create Advocates, and Influence Your Customers" by Aldo Cundari. It is an illustrated nonfiction text book in the marketing genre, with a focus on customer relations and consumer behavior. The book is aimed at adults and has 176 pages, measuring 9.1 inches in length and 6.2 inches in width.