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TITLE: Advertising Age Magazine
[ Rare business and Advertising magazine! See FULL contents below!]
ISSUE DATE:
September 8 1983; Vol. 54, No. 38
CONDITION:
LARGE sized magazine, Approx 15" X 11". COMPLETE and in clean, VERY GOOD condition. (See photo)
IN THIS ISSUE:
[Use 'Control F' to search this page. MORE MAGAZINES' exclusive detailed content description is GUARANTEED accurate for THIS magazine. Editions are not always the same, even with the same title, cover and issue date.] This description copyright MOREMAGAZINES. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17
COVER: 100 Leading National Advertisers.
TOP 100 Leading Advertiser:
Total ad dollars in millions: 1982.
RANK -- Company -- Advertising.
1 -- Procter & Gamble -- $726.1.
2 -- Sears, Roebuck & Co. -- 631.2.
3 -- General Motors Corp. -- 549.0.
4 -- R.J. Reynolds Industries -- 530.3 -- .
5 -- Philip Morris Inc. -- 501.7.
6 -- General Foods Corp. -- 429.1.
7 -- AT&T Co. -- 373.6.
8 -- K mart Corp. -- 365.3 -- .
9 -- Nabisco Brands -- 335.2 -- .
10 -- American Home Products Corp. -- 325.4.
11 -- Mobil Corp. -- 320.0 -- .
12 -- Ford Motor Co. -- 313.5 -- .
13 -- PepsiCo Inc. -- 305.0 -- .
14 -- Unilever U.S. -- 304.6 -- .
15 -- Warner-Lambert Co. -- 294.7.
16 -- Beatrice Foods Co. -- 271.0.
17 -- Johnson & Johnson -- 270.0.
18 -- Colgate-Palmolive -- 268.0.
19 -- McDonald's Corp. -- 265.5.
20 -- Coca-Cola Co. -- 255.3 -- .
21 -- General Mills -- 244.4 -- .
22 -- Anheuser-Busch Cos. -- 243.4.
23 -- H.J. Heinz Corp. -- 235.7 -- .
24 -- Batus Inc. -- 235.0.
25 -- Warner Communications -- 232.2 -- .
26 -- J.C. Penney Co. -- 230.0 -- .
27 -- Ralston Purina Co. -- 220.0.
28 -- Mattel Inc. -- 217.9 -- .
29 -- U.S. Government -- 205.5.
30 -- Bristol-Myers Co. -- 205.0.
31 -- Dart & Kraft -- 199.2 -- .
32 -- Esmark Inc. -- 197.8 -- .
33 -- Norton Simon Inc. -- 191.2.
34 -- Consolodated Foods Corp. -- 178.0 -- .
35 -- Chrysler Corp. -- 173.0 -- .
36 -- Pillsbury Co. -- 170.4 -- .
37 -- Gillette Co. -- 163.0 -- .
38 -- RCA Corp. -- 160.1.
39 -- ITT Corp.159.1 -- .
40 -- General Electric Co. -- 159.0.
41 -- CBS Inc. -- 159.0.
42 -- Gulf & Western Industries -- 155.0 -- .
43 -- Kellogg Co. -- 154.2 -- .
44 -- Seagram Co. Ltd. -- 153.0 -- .
45 -- Eastman-Kodak Co. -- 142.8.
46 -- Sterling Drug -- 140.2 -- .
47 -- American Cyanamid Co. -- 133.0 -- .
48 -- Chesebrough-Pond's -- 131.0.
49 -- Time Inc. -- 130.1 .
50 -- Richardson-Vicks -- 129.3 .
51 -- Schering-Plough Corp. -- 123.9 -- .
52 -- Campbell Soup Co. -- 121.0.
53 -- Beecham Group Ltd. -- 120.7.
54 -- Mars Inc. -- 120.0.
55 -- Nissan Motors Corp., U.S.A. -- 117.6 -- .
56 -- Revlon Inc. -- 113.0 -- .
57 -- Nestle Enterprises -- 112.5.
58 -- Toyota Motor Sales -- 111.3.
59 -- Quaker Oats Co. -- 106.1 -- .
60 -- Loews Corp. -- 103.3 -- .
61 -- Volkswagen of America -- 98.0.
62 -- CPC International -- 96.7 -- .
63 -- American Express Co. -- 95.5 -- .
64 -- American Honda Motor Corp. -- 94.9 -- .
65 -- E.I. du Pont de Nemours & Co. -- 92.9 -- .
66 -- Trans World Corp. -- 91.6 -- .
67 -- North American Philips Corp. -- 90.6 -- .
68 -- SmithKline Beckman Co. -- -- 89.5 -- .
69 -- Union Carbide Corp. -- 83.7.
70 -- MCA Inc. -- 80.1.
71 -- Xerox Corp. -- 80.0.
72 -- Clorox Co. -- 76.3.
73 -- Greyhound Corp. -- 75.2.
74 -- IBM Corp. -- 75.0.
75 -- S.C. Johnson & Son -- 74.6.
76 -- Brown-Forman Distillers Corp. -- 74.0.
77 -- Miles Laboratories -- 72.3.
78 -- American Brands -- 723.
79 -- American Motors Corp. -- 72.0.
80 -- Pan American World Airways -- 72.0.
81 -- UAL Inc. -- 70.6.
82 -- Mazda Motors of America -- 70.5.
83 -- Kimberly-Clark Corp. -- 69.3.
84 -- Wm. Wrigley Jr. Co. -- 67.0.
85 -- Pfizer Inc. -- 65.7.
86 -- 20th Century-Fox Film Corp. -- 65.0.
87 -- AMR Corp. -- 61.6.
88 -- Hershey Foods Corp. -- 60.0.
89 -- Eastern Air Lines -- 57.4.
90 -- Stroh Brewery Co. -- 55.5.
91 -- GrandMet USA -- 54.0.
92 -- Royal Crown Cos. -- 50.3 .
93 -- Noxell Corp. -- 49.6.
94 -- Delta Air Lines -- 49.3.
95 -- Polaroid Corp. -- 47.8.
96 -- Canon U.S.A. -- 47.0.
97 -- Wendy's International -- 44.9.
98 -- Hiram Walker Resources Ltd. -- 44.4.
99 -- E&J Gallo Winery -- 42.9.
100 -- American Broadcasting Cos. -- 42.8.
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