The product is a Max posable pet collector figure from the movie "The Secret Life of Pets." Made by Illumination Studios, this multicolor plastic figurine is part of the 1:12 scale and was manufactured in 2015. It belongs to the franchise and series of "The Secret Life of Pets," featuring the character Max from the popular animated movie. The figure is an original licensed reproduction, perfect for children aged 5-7 years who enjoy collecting toys from their favorite movies and TV shows.