FOR DRY OR DAMAGED HAIR: Effortless hair starts in your shower. Our Care Line is designed to enhance, cleanse, and maintain your hair's health and preps it for your individual styling routine.,INGREDIENTS WITH A PURPOSE: Quinoa protein helps prevents hair color from fading and extends color brilliance. Sunflower seed extract helps add a natural UV filter. Henna extract repairs damaged strands and provides iridescent gloss and finish.,YOUR EVERYDAY SHAMPOO: Our shampoo is packed with specific extracts and infusions that will get you the results you were always supposed to be born with. The only conditioner you will ever need. Gentle enough for virgin hair yet strong enough to help repair any damage done by bad decisions.,SAFE FOR THE ENVIRONMENT: We consciously manufacture our shampoos to be free of parabens and silicones. All of our products are cruelty-free and vegan. PETA-approved.,MADE FOR WOMEN EMPOWERMENT: Our brand is made for women to empower women. We work hard to inspire all women of any hair type, race, creed, shape, or shoe size. Forget the glossy magazines confidence, a little sparkle, and a good hair day is all you need.