The product is NBA 2K13 for the Sony PlayStation 3, published by Take 2 Interactive. It falls under the sub-genre of basketball video games and carries an E-Everyone rating, making it suitable for a wide range of players. As a part of the popular NBA 2K series, this game likely offers realistic basketball gameplay, various game modes, and possibly features real NBA teams and players for an engaging sports gaming experience on the PlayStation 3 platform.