The product is titled "Aunt Ellen's How To Book On Needlework For Readers of Workbasket 1954" and is a vintage needlework pattern book published in the United States. It is specifically designed for readers of Workbasket magazine and covers various types of needlework, including crocheting, knitting, and other needlecrafts. The book offers instructions and guides on different needlework techniques and projects, making it a valuable resource for crafters interested in honing their skills in various needlework crafts.